How to find a club's head of recruitment (and what to send them)

Who the head of recruitment really is, how to find the right one at any club, and the first WhatsApp message that gets a reply instead of silence.

The head of recruitment is often the most useful person an agent can know at a club — and the hardest to identify from the outside. They rarely appear in the press, their job titles vary wildly, and at many clubs the role is split across two or three people. This guide covers what the role actually controls, how to work out who holds it at any given club, and what your first message should look like.

What a head of recruitment actually controls

At most professionally run clubs, the head of recruitment owns the shortlist. They do not sign players — the sporting director and board do — but almost nothing gets signed that was never on their list. They manage the scouting department, filter incoming proposals, and decide which names reach the sporting director's desk.

That makes them the ideal first contact for one specific reason: their job is to know about available players. A sporting director may see an unsolicited pitch as noise. A head of recruitment sees the same message as raw material — if it is specific and credible.

Titles to look for, which often describe the same role: Head of Recruitment, Chief Scout, Head of Scouting, Technical Recruitment Manager, Head of Player Recruitment, Director of Scouting. Smaller clubs frequently fold the role into the sporting director or technical secretary position — our guide on club recruitment structures explains how to tell which model a club runs.

Why they are hard to find

Three reasons. First, clubs do not publish recruitment staff the way they publish first-team coaches. Second, the titles are inconsistent across leagues and languages — the same job is "Chief Scout" in England, "Responsable du recrutement" in France, and "Jefe de Scouting" in Spain. Third, turnover is high: recruitment staff move with sporting directors and coaching regimes, so last season's information is often already wrong.

The traditional route — asking around, hoping for an introduction, searching press releases — works, eventually, for one club at a time. It does not scale to a 20-club target list in a transfer window.

How agents find them in practice

Working agents combine three methods:

  1. 1. Structure first. Work out which decision model the club runs. At a director-led club, the head of recruitment is your entry point. At a president-led club (common in parts of southern Europe and South America), recruitment staff advise but the president decides — adjust your expectations accordingly.
  2. 2. Verify recency. Before contacting anyone, confirm they still hold the role this season. A pitch to last year's chief scout is a wasted first impression.
  3. 3. Use a structured contacts database. This is the step that collapses the timeline. TransferDesk holds 12,000+ professional football decision makers across 80+ countries — including heads of recruitment, chief scouts and heads of scouting, filterable by country, competition, club and role, with a direct WhatsApp channel where available. What used to be weeks of asking around becomes a filtered search.

What to send them

Heads of recruitment read proposals for a living, which cuts both ways: they reply faster than anyone else at the club when a message is useful, and they ignore faster when it is not.

Your first WhatsApp message should contain, in under 100 words:

  • Who you are and who you represent (one line)
  • The player's exact profile: position, foot, age, contract end date
  • The concrete availability: transfer, loan, loan with option, and a realistic indication of terms
  • One line on why this club specifically — the gap in their squad you are addressing
  • A clear next step: full profile and footage on request

What gets you ignored: no contract information, "world-class talent" language, video links in the first message, and pitching a profile the club obviously has no use for. Our WhatsApp pitch guide has the full five-block structure with copy-paste templates.

After the first message

If they reply: send exactly what they ask for, nothing more, within the hour if you can. Recruitment departments rank agents by signal-to-noise ratio, and that ranking persists across windows.

If they do not reply: one follow-up after 5–7 days, shorter than the original. After that, move on — and keep the contact for the next window. A polite, specific, ignored message this window is still a warm-ish contact next window. A pushy one is a blocked number.

Finding the head of recruitment is not a research project — it is the first move in a working relationship that can carry every player you sign for years. Find the right person, send something worth reading, and be the agent whose name they remember when the shortlist opens.